TDC Talks
Sustainable high performance, and the light on every desk
Focused work is the most valuable thing our team does, and the easiest thing to take away from them. This is what we learned about protecting it, and the product we built to do it.
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236% Productivity Boost
I wanted to get a metric on how our implementation of Claude was impacting our team's productivity. I went with GitHub commits - comparing August to December last year against January to March this year. These are the results.
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Simple Assistant vs. Expert Mentor
If you let AI do all the thinking, you end up with systems your team can't support. If you never let it think at all, you miss most of the value. We've spent the last few months working out how to get both - here's the framework we landed on.
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Hype vs. Substance: Navigating AI in the Workplace
This morning in our team meeting, we had a candid conversation about AI in the workplace. AI is everywhere - in headlines, in strategy decks, in casual conversations. But beyond the hype, the real question is: what value does it actually bring?
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Email Isn't Dead. It's Just Smarter.
Email continues to be one of the most effective channels in digital marketing - but the way we design and deliver emails has evolved. In 2025, smarter strategies mean better engagement.
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